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Basic Principles to Follow for Custom Color Box Design

  • 2024-09-05

Color box customization should start with the components such as trademarks, patterns, colors, shapes, materials, etc., and follow some basic principles of brand design on the basis of considering the characteristics of the goods, such as: protecting the goods, beautifying the goods, and facilitating use, so that the various design elements are coordinated and matched, complementing each other, so as to obtain the best packaging design scheme. From the perspective of marketing, brand packaging patterns and color design are important factors in highlighting the personality of the goods, and personalized brand image is an effective means of promotion.



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The configuration of product pictures, texts and backgrounds in the color box customization pattern should focus on attracting customers' attention and directly promote the brand. The stimulation of packaging patterns to customers is more specific, stronger and more persuasive than the brand name, and is often accompanied by immediate purchase behavior. The basic principles to be followed in the design of color box customization:
1. The form and content of color box customization should be consistent, specific and clear, and the product itself can be known at a glance at the packaging.

2. Color box customization should fully display the product
, which mainly adopts two ways. One is to use realistic color photos to show and truly reproduce the product. This is more popular in food packaging, such as chocolate, candy, canned food, etc. Realistic color photos show the color, taste and shape to make people salivate; the second is to directly display the product itself. Fully transparent packaging and skylight packaging are very popular in food, textiles, and light industrial products.

3. Customized color boxes should have specific and detailed text descriptions, and the packaging pattern should also have specific instructions on the raw materials, preparation, efficacy, use and maintenance of the product, and a simple schematic diagram should be provided when necessary.

4. Customized color boxes should emphasize the image color of the product, not just transparent packaging or color photos to fully express the inherent color of the product itself, but more use of image tones that reflect the large category of products, so that consumers have a cognitive response similar to signal response, and quickly know the content of the package by color.

Effective custom color box design is a critical component of product presentation and marketing. By adhering to these basic principles, you ensure that your packaging not only protects and beautifies the product but also serves as a powerful marketing tool that resonates with consumers. At Shenzhen Asoka Packaging, we are committed to delivering exceptional custom packaging solutions that meet your specific needs and elevate your brand's presence.

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