Custom packaging is unique packaging that is built from scratch around a company's specific needs, rather than using a standard or pre-made box or package that the product might fit inside. The custom packaging process involves modifying the shape, size, style, color, material, varnish, and other specifications of the packaging. Now, that's the definition of custom packaging, but it really doesn't describe why so many companies are turning to custom when it comes to retail packaging. Custom packaging is more than just printing cardboard or other materials for your product. It's a statement of your brand. An opportunity to actually connect with your customers. It's a chance to engage and delight people while making them understand your company's mission, values, and the benefits of your products.

1. Custom Packaging Design Is Your First Impression
First Impression of a Custom Box, Imagine it's your first time buying a product from a new company. When the packaging arrives, it's something you've never seen before. It may be a custom box with your company's logo, but it's also somehow deeper than that. The packaging itself doesn't feel like corrugated cardboard. It feels soft. Elegant. Sophisticated. You can tell this is a top-notch product before you even open the box. That’s the first impression brands want to make, and they can do that when they have complete control over the elements in their packaging.

2. Custom packaging is a marketing tool for your brand
If you want to present your product as high-end, all-natural, mysterious, or cheerful, you can do all of that and more with custom packaging. With the right combination of colors and materials, as well as the positioning of different elements and different printing processes, the pieces all fit together perfectly. Like a fantastic puzzle, the real prize is inside, but half the fun is in opening the packaging itself. Your brand has a story to tell. Every brand wants to be meaningful and connect with customers in a way that makes the brand relevant and interesting to them. A custom box is part of your brand’s personality. And in many cases, it’s as much a part of the brand itself as the product inside.

3. Custom boxes are an experience
Custom packaging with your logo is an experience, and if you’ve ever watched an unboxing video, you already know how much of a role custom packaging with your logo plays in the user experience. It’s not just about a user opening a package in front of their fans, friends, or family. It’s also a social experience. Especially for e-commerce packaging, your packaging is often the only physical object that a customer touches and feels throughout the purchase process. People who are familiar with the brand are also introducing it to others who are watching, often for the first time. It also becomes their first experience with the brand. This social component plants the seed that if people watching these unboxing videos want to experience something incredible, they should consider purchasing the item. Who knew a package could carry those excitement and that feeling? The packaging design and printing team understands this and works with you to get it right so that your consumers can enjoy experiences like this again and again.

4. Custom Packaging Makes Your Product Unique
For some companies, their custom packaging box is as much a part of them as their logo or name, and it’s unthinkable not to include it. If you can imagine, their box and its color have become so iconic, they’ve almost turned their packaging design into a piece of jewelry in itself. That’s right, you can buy a necklace with a “Tiffany Blue” box. But that’s just one example among many. For example, if you want to highlight your brand’s emphasis on being environmentally friendly, you can incorporate recyclable or biodegradable packaging items. Custom packaging boxes can achieve this through a combination of color, printing materials, printing process, and of course, the packaging design itself.