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The Correct Way to Open Custom Packaging

  • 2024-08-14

Custom packaging is unique packaging that is built from scratch around the specific needs of the company, rather than using a standard or pre-made box or packaging that the product may fit inside. The custom packaging process includes modifying the shape, size, style, color, material and other specifications of the packaging. Custom packaging not only protects the product, but also serves as a business card for the brand and an opportunity to connect with customers. People know the importance of custom packaging, but they don't know how to customize it to better fit their products.

After the company fully understands its own needs, it needs to collect the actual situation of the product and determine the materials used. It is not possible to choose products that do not meet the needs in order to reduce production costs. For example, vacuum packaging should be selected for cooked food, and aluminum foil vacuum packaging can be selected if you want to retain the fragrance. It should be noted that it is necessary to choose a regular manufacturer to avoid being shoddy due to lack of professional knowledge. For food packaging, safety is crucial. Food-grade raw materials should be selected and the manufacturer should be required to provide food-grade raw material certificates. If you are not sure what material is suitable for your product, you can negotiate with the manufacturer to send samples before customizing the packaging bag. Through the sample, you can see the material of the packaging bag, test the thickness of the bag, and test the size of the bag, so that you can understand the material you need more intuitively and clearly. In addition, in recent years, the concept of environmental protection has been deeply rooted in the hearts of the people. It is recommended to choose green and environmentally friendly materials, actively respond to national policies, protect the environment, and win the favor of consumers.




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Whether the packaging of the product can stimulate consumers' desire to consume is also an issue that an enterprise needs to focus on when customizing packaging bags. Packaging design needs to display the product in all directions and accurately highlight the selling points of the product, so as to better reflect the value of the product. At the same time, it must have sufficient recognition, its own characteristics, and avoid repetition, so as to bring freshness and visual impact to consumers and stimulate consumption. In addition, it is necessary to take into account the aesthetic concepts of the consumer group, serve the target customers more targetedly, and enhance consumer stickiness. Asoka packaging has a professional design team, and each member has the ability to independently plan, be creative, and design. They interpret the design concept on the basis of fully understanding customer positioning and marketing strategies, so that design becomes the internal strength of the brand, rather than flashy decoration.

Although most factories can provide customized services at present, there are many production links for customized packaging bags, including design, plate making, printing, compounding, curing, bag making and other processes. The finished products made by different production factories will inevitably be different.

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