The core of the design concept of high-quality packaging boxes lies in considering what to express and how to express. These two problems need to solve the following four points: expression focus, expression angle, expression technique and expression form. Just like fighting, the focus is the target of attack, the angle is the breakthrough, the technique is the tactic, and the form is the weapon.

1. The focus of the design of high-quality packaging boxes
The focus refers to the concentration point of the expression content. The packaging box design is carried out within a limited screen, which is a spatial limitation. At the same time, the packaging box is recognized by the buyer in a short time during sales, which is a time limitation. This kind of time and space limitation requires that the packaging box design cannot be blindly perfect and comprehensive. Putting everything on it is equivalent to nothing. The determination of the focus requires comparison and selection of relevant information on commodities, consumption and sales. The basic point of selection is to help improve sales.

2. The form of expression of high-quality packaging box design
The form and technique of expression are both to solve the problem of how to express. The form is an external weapon, a specific language for design expression, and a visual communication of design. The consideration of the form of expression includes the following aspects: how to design the main chart and non-main graphics; use photos or paintings; concrete or abstract; realistic or freehand; summarize or exaggerate; whether to use a certain process form; how is the area size, etc. What is the overall tone of the color; how to grasp the hue, brightness, and purity of each part of the color block, how the different color blocks are related to each other, how the area changes of different colors, etc.

3. The performance angle of the boutique packaging design
This is the deepening after determining the form of expression, that is, after finding the main target, there must be a specific breakthrough. For example, if the trademark or brand name is the focus of expression, is it to express the image, or to express a certain meaning of the brand name? If the product itself is the focus of expression, is it to express the external image of the product, or to express a certain internal attribute of the product? Things have different perspectives of cognition, and they are more concentrated on one angle in expression, which will be beneficial to the vividness of the expression.

4. The performance method of boutique packaging design
Just as the performance focus and performance angle are like the goal and the breakthrough, the performance method can be said to be a tactical issue. The focus and angle of expression are mainly to solve what to express. This is only half of the problem. Good expression techniques and forms are the lifeblood of design.

No matter how it is expressed, it is necessary to express the content and certain characteristics of the content. In a broad sense, everything must have its own particularity, and everything must have a certain connection with other things.